This project is a self-initiated idea for a series of campaign posters, spreading awareness about endangered plant species and the importance of conserving our flora population. Each poster depicts a letter of the word ‘GROW’ and two extremely useful (for therapeutic purposes) yet endangered species of plants in India shown growing from the letters. Their common names are Milkwort and Meadow Saffron. The text accompanying these visually represented letters contains information about the traits and uses of these plants and others similar to them.

The final campaign poster depicts all the letters together with general information about endangered plant species in India. The logo for this campaign poster contains the typographical visual combined into a unit reading the words, “Let’s Grow Back In Time”.